Our Privacy Policy

Bumbum Kids Clothing is committed to protecting 
your privacy and handling your personal data responsibly.
This Privacy Policy explains how we collect, use, store and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
Bumbum Kids Clothing operates the website bumbumkids.com. For the purposes of data protection law, we are the data controller responsible for your personal data.

Contact details:
Email: help@bumbumkids.com
Information We Collect
Information you provide to us:
- Name and contact details (email address, phone number, delivery address, billing address)
- Payment information (processed securely through our payment provider)
- Account login details if you create an account
- Order history and preferences
- Communications you send to us
- Reviews or feedback you provide

Information collected automatically:
- Device information (browser type, operating system)
- IP address and location data
- Pages visited and how you navigate our website
- Cookies and similar tracking technologies (see our Cookie section below)
How We Use Your Information
To fulfil our contract with you:
- Processing and delivering your orders
- Sending order confirmations and dispatch notifications
- Processing returns and refunds
- Responding to your enquiries

For our legitimate business interests:
- Improving our website and services
- Analysing how our website is used
- Preventing fraud and maintaining security
- Managing our business operations

With your consent:
- Sending marketing emails about new products, offers and promotions
- Personalising your shopping experience

You can withdraw your consent to marketing communications at any time by clicking the unsubscribe link in our emails or contacting us at help@bumbumkids.com.
Legal Basis for Processing
We process your personal data on the following legal grounds:
Contract: Where processing is necessary to fulfil your order.
Legitimate interests: Where processing is necessary for our business operations, provided this does not override your rights.
Consent: Where you have given clear consent for us to process your data for a specific purpose.
Legal obligation: Where we are required by law to process your data.
Sharing Your Information
We may share your personal data with:
- Delivery partners: Royal Mail to deliver your orders
- Payment processors: To process your payments securely
- IT and website service providers: To maintain and improve our website
- Professional advisers: Accountants, lawyers, and other advisers where necessary

We do not sell your personal data to third parties. All third parties we work with are required to respect the security of your personal data and treat it in accordance with the law.
Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or damage. These measures include:
 
- Secure socket layer (SSL) encryption on our website
- Secure payment processing through PCI compliant providers
- Access controls limiting who can access your data
- Regular security reviews and updates
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including:
 
- Order information: 6 years from the date of purchase for tax and legal purposes
- Account information: Until you request account deletion
- Marketing preferences: Until you unsubscribe or request deletion
Your Rights
Under UK data protection law, you have the following rights:
- Right of access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of inaccurate or incomplete data
- Right to erasure: Request deletion of your personal data in certain circumstances
- Right to restrict processing: Request that we limit how we use your data
- Right to data portability: Request transfer of your data to another organisation
- Right to object: Object to processing of your personal data
- Rights related to automated decision making: We do not use automated decision making or profiling

To exercise any of these rights, please contact us at help@bumbumkids.com. We will respond to your request within one month.
Cookies
Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device.
Types of cookies we use:

Essential cookies: Required for the website to function properly, including shopping basket and checkout functionality.
Analytics cookies: Help us understand how visitors use our website so we can improve it. We use Google Analytics for this purpose.
Marketing cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.
Managing cookies:

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

For more information about cookies and how to manage them, visit www.aboutcookies.org.
Children's Privacy
Our products are designed for children, but our website and services are intended for use by adults. We do not knowingly collect personal data from children under 16. If you believe we have collected data from a child, please contact us immediately at help@bumbumkids.com.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
 
Website: www.ico.org.uk
Telephone: 0303 123 1113

We would appreciate the opportunity to address your concerns before you contact the ICO, so please contact us first at help@bumbumkids.com.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
We aim to respond to all enquiries within 2 working days.